Passengers today expect the convenience of personalized shopping experiences.  When shopping online, a customer can expect to see recommendations for products based on past purchases and search history.  At the grocery store, discounts are offered on products that may complement their purchased items.  In clothing, accessories are offered that perfectly match their outfit.  Why should their travel purchases be any different?

The JR Technologies vision is that there is no reason for it not to be the same.  JR Technologies can help your airline exploit the full potential of the new customer-centric distribution landscape of the travel industry today.   

The information for personalization and customized experiences, or “Big Data”, has been available to most industries for years.  The travel industry in general, and the airline industry specifically, has been slow to adapt to this changing customer landscape mostly due to reliance on systems designed to take paper-based sales processes and simply put them on a computer (which was no small feat when it was done 50 years ago).  Those legacy processes and systems were never designed to be capable of personalization.  They were designed to handle tickets, and only tickets, leading to the commoditization of the airline industry as just a seat on an aircraft.  While some improvements have been made over the years to accommodate the unbundling movement of the past decade, the core systems just aren’t meant to do what customers expect them to do, leading your passengers to accommodate your workflow instead of the other way around.

JR Technologies believes that the customer should be able to purchase how they want to purchase, and to buy everything they want to buy.  We enable your airline to sell any item, be it a flight, seat, flight-based ancillary, non-flight-based ancillary, or something completely different, to your passengers however you want to sell it.  We believe that you should be able to make individual recommendations to your passengers before, during, and after the purchase process.  We believe you should be able to access all your passenger’s information, history, and big data…in real time…to ensure maximum revenues and passenger satisfaction at minimal cost and complexity.

While our distribution vision is an evolution, it is all possible today.  All JR Technologies’ solutions are rooted in IATA standards and guidelines for New Distribution Capabilities (NDC) and ONE Order, ensuring that while you may be disruptive to your markets, you are still able to take full advantage of industry standard functions such as interline, codeshare, and GDS capabilities while expanding your airline to the new distribution landscape, reaching out to your passengers with a dynamic and personalized offer, and simplifying your back office operations at a reduced cost.